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Read more about franchising opportunities with The Covery.

Emerging Franchise Opportunity

The SPA business is a $200 Billion Dollar Industry, largely funded by the millennial market.

However, it is composed of a series of fragmented services offered across hundreds of brick and mortar brands.

The Covery is creating a space for a combination of services, offering affordability and accessibility by offering a variety of services, designed to infuse aspects of wellness ,lifestyle, and medical services. By offering these services, and creating The Covery experience, we believe we can capture not only the millennial market, but the underserved market for our services in the 35-55 year old demographic.

Industry Insights

Booming Industry
The Covery is a unique brand, poised to define a new space in the $200
Billion, high demand industry. The spa industry is growing at a 7%
annual rate in the US, largely funded by millennial dollars. Skeptical of
institutionalized health care and burdened by complications of health
insurance, many are seeking alternative treatments
There is a shift in the market and investments are being made in more
holistic practices. New and Trending products/services are crossing
over from previous medical models that are now going mainstream.
These services are designed to subvert symptoms of stress and
fatique, shifting the attention to reduction of stress for a healthier
life-work balance.
In fitness, there is a shifting of attention to off-day recovery options
like cryotherapy, IV Infusions, Compression treatments, Heat therapy,
and much more in attempt to cultivate a healthier lifestyle. In short,
we are seeing people understanding that working smarter includes
rest and recovery.
Globally, the Cryotherapy market generates $3.5 Billion in revenue
yearly, and is anticipated to grow at a CAGR of 9.8% through 2026.
(Polaris Market Research)
Hyperbaric Chamber Treatments are estimated at generating $173
million in 2019 and are expected to grow at a CAGR of 7.3% through
2024, reaching $247 million in revenue (non-medical use)
PBM Light Therapy is segmented into several catagories, however the
market is growing at a CAGR of 5.1% and to reach a revenue of $391
Million by 2023. The market is being driven as more available
information about the use of light therapy for skin treatment and
muscle aches is growing.
From 2016-2020, the use if IV Treatments grew at a 6.1% CAGR to a
$21 Billion industry. By the end of 2021, IV infusions are expected
to grow to $29 Billion (not including the use of NAD+ and
other treatments)!
CBD market is exploding, as applications for the product are seeing
an all-time high in usage and prescription. This is a large part of our
retail plan and is expected to grow at a CAGR of 32% through 2027

Business Model


3 Memberships offered

Add on drop-in daily, weekly or monthly service packages to membership offering.
Discounts on add-ons available to monthly package holders.

Skin Care
Home Treatments:
Red Light Therapy Wands • Blue Light Glasses • Mediation App Services • And More

We have the Medical Team already in place. We provide you with the local DR needed to supervise any medical treatments (IV, HRT, HBOT). This is through our unique Telemedicine technology service.

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