Tatum Crews is a leader in health and wellness franchising, with ten years of experience in the industry. She has leveraged her degree in marketing and background in boutique fitness to create meaningful impact in the wellness space. Drawing on her management experience in boutique studios, Crews has worked directly with franchisees to help them become successful business owners and leaders in their community.

As CEO of The Covery Wellness Spa, Crews has played a significant role in the brand’s growth. She is committed to excellence and empowering her team in order to propel the brand to new heights. Not only is health a huge part of her life professionally, but she also stays extremely active in personal life. She loves to travel, go to the beach, and spend time with her husband and kids. Crews’ dedication to wellness is reflected in her personal life as well as her professional life, making her a dynamic leader in the industry.